Design*Sponge is a blog that showcases cool modern home and product design, trends, design reviews and sales as well as promoting any other type of design you can think of. If you want to get the latest information on whats hot in the design world, this site has it all.
The site is run by NYC based writer Grace Bonney and has been running since 2004.
The eye candy elements of the site are made up of cool pastel and rich colours in the banner, the same colour scheme is used throughout the blog. The font of the Logo and the pebble shaped images, compliments the colourful design.
The photographs of the various products also compliments the design of the page, as they too can be seen as elements which add to the pages creativity, it's almost as if they are pieces of artwork themselves.
The square, boxed allgined composition of the page makes it readable and easy on the eye, everything is spaced pretty evenly and set out in a way that makes it easy to see. The font used for the main writing suits the blog well. It's plain and simple.
Each page has the same pastel green back ground in it which again pulls it all together and keeps it simple. The navigation at the top are clear and have the same font as the mast head, only smaller. The design sales promotions are on the right hand side of the page and there are adverts of other design products on the left hand side, ranging from designer handbags, furniture, keyrings and paintings.
I think what this site shows is that less is more. It lets the content speak for itslef. If it had a lot of graphics, I think it would look confusing and wouldn't create the minimalist composition that it exhibits.
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